基于城乡统筹发展的农村物流体系构建的演化博弈分析

Evolutionary Game Analysis of Building Rural Logistics System Based on Coordinated Urban and Rural Development

运用演化博弈的方法,对政府和物流企业在构建农村物流体系中相互竞争合作的策略选择行为进行博弈演化分析。结果表明,政府加快农村物流市场的开发,积极引导农民对物流的需求可以实现农村物流市场构建中政府和企业的双赢。

The evolutionary game method was adopted to analyze the strategy selection between cooperation and competition of government and logistics companies in constructing rural logistics system.As indicated by the results,the government and companies could achieve the win-win objective through accelerating the development of rural logistics market and actively guiding the farmers＇ demands of logistics.