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地方报纸微媒体经营探微——以《长沙晚报》、《潇湘晨报》为例 被引量:1

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摘要 微博的出现为媒介融合带来了新一轮的发展平台与机遇,本文通过比较《长沙晚报》和《潇湘晨报》的微博经营现状,认为地方报纸的官方微博不应只作为报纸推广平台,而要重视其经营,以微博影响力带动报纸网站、电子版的发展,提升报纸的美誉度和关注度。
作者 张耀元
出处 《新闻知识》 北大核心 2011年第10期30-32,共3页 News Research
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