人靠衣裳马靠鞍——漫谈“书名”的艺术

作者认为,书名对读者有先声夺人的功效。好的书名,应该做到新、切、雅、厚,与之相对的是陈腐、浮泛、鄙俗、浅薄。书是文化产品,作者多少负有提高公众文化品味的使命,让书名放出光彩,和提高作品本身的品质一样重要。

The author believes that the title is very important to readers. Good title should be new, pertinent, elegant, cultural; On the contrary, it should be banal, abstract, vulgar, shallow. Because the book is a cultural product, the author＇s mission should improve public＇s tastes of culture. It must be equally important that the author let title have charm and improves the quality of the works.