中国房地产广告中的传统文化元素分析

Chinese Traditional Culture Elements in Chinese Real Estate Ads

房地产广告独特的商品形式,使其一开始就与文化结下了不解之缘。而中国消费者所独有的传统文化心理也不可避免地在房地产广告中打下了深深的烙印。从文化的角度去挖掘中国房地产广告中的中国传统文化元素有助于广告创作者把准中国消费者的文化脉搏,使经济得到文化的浸润,文化得到经济的资助,最终达到双赢。

Real estate advertising has the indissoluble bond with culture from the beginning because of its unique form of goods. The unique traditional culture psychology of Chinese consumers also inevitably put down deep imprint in the real estate ads. This article is mainly going to mine Chinese traditional cultural elements in the Chinese real estate advertisements from the viewpoint of culture.