摘要
当图书馆被Web2.0技术深深影响,服务方式亦发生巨大变革时,图书馆营销也应顺势而为寻求创新与变革。Web2.0重视用户层面,有新的思维、策略、方法与视野,Web2.0的网络营销以及应用于图书馆有着广阔的发展空间,文章对Web2.0工具应用于图书馆提出了自己的看法。
Being deeply influenced by the Web 2.0 technologies,the ways of library service have been changed enormously,and library marketing should also seek for changes and innovations accordingly.Web 2.0 stresses the user experience,and provides us new thinking,new strategies,new methods and new views.Web 2.0 network marketing and its application in library have a broad space for development.This article brings out the author＇s private view of library application of web 2.0 tools.
出处
《图书馆论坛》
CSSCI
北大核心
2011年第5期70-72,105,共4页
Library Tribune
