陕南富硒农产品区域产业集群及品牌发展战略研究

Regional Industrial Cluster and Brand Developmental Strategies for Selenium-rich Agricultural Products in Southern Shanxi

发展区域品牌在推动区域经济发展、提高区域内企业产品竞争力方面具有重要意义,以陕西南部为例,探讨了产业集群发展与农产品区域品牌培育的关系,提出了基于产业集群来培育和建设陕南富硒农产品区域品牌,促进区域经济发展的相关对策。

Developing regional brands have significance in promoting development of regional economy and enhancing product competitiveness of enterprises in the region. The southern Shanxi was taken as example to discuss the relationship between development of industrial cluster and cultivation of regional brands for agrieuhural products. In the end, the corresponding strategies were proposed as follows： to promote the development of regional economy, the regional brands for selenium-rich agricultural products in southern Shanxi were cultivated and constructed based on industrial cluster.