消费者购买设施蔬菜行为研究——宁夏银川市部分消费群体调查与分析

Consumers behavior of buying vegetables produced in greenhouse——Based on the analysis of the consumer survey Yinchuan

根据宁夏银川市消费者对设施蔬菜的消费情况调查,考察消费者对设施蔬菜的需求状况、质量安全认知及品牌认知程度,分析消费者购买设施蔬菜意愿和行为的影响因素,并就消费者表达的购买意愿和实际购买经历的差异进行分析.这有助于政府等有关部门在制度和政策方面采取相应的措施推进设施蔬菜产业健康发展,缓解设施蔬菜市场中由于产品信息的不对称导致的市场失灵问题,使设施蔬菜市场进入良性循环.

According to the consumer to Yinchuan investigation of greenhouse vegetable consumption,examined the consumer demand for facilities vegetables,quality and safety,cognitive and brand awareness degree analyzed consumers purchase facilities vegetables willingness and behavior influencing factors,and the consumer purchase intention and express the differences between actual purchase experience are analyzed.This will help the government and other relevant departments in system and policy take corresponding measures to promote the healthy development of vegetable protected production facilities in the vegetable market,alleviate the asymmetry of information by the product to market failure problems,so that vegetable protected market enters the virtuous cycle.