媒体融合推动营销传播策略创新

Media Convergence Facilitating the Innovation of Marketing Strategy

随着信息传播技术的日益发展，媒体融合时代正在到来。媒体融合导致营销传播环境发生巨大变化。企业只有不断创新营销传播策略才能适应环境变化，充分整合应用媒体资源，实现营销目标。

Along with the development of information broadcasting technology, the times of media convergence is drawing near, which will lead the great changes of the marketing environment. Only to create new marketing strategies, can the enterprises adapt the environmental changes. They have to integrate the application media strategy so as to realize the marketing object.