古城文化型景区旅游真实性实证研究——以丽江古城为例

Empirical Research on Tourism Authenticity of Ancient Cultural City

基于旅游真实性理论和对丽江古城文化型景区进行的田野调查分析,探索我国古城文化型景区旅游者的旅游真实性结构情况,并进一步挖掘了古城文化型景区旅游真实性和旅游动机的内在联系。研究发现古城文化型景区旅游真实性总体上表现为客观真实性最高,依次为存在真实性、建构真实性和后现代真实性。古城文化型景区旅游真实性和旅游动机相关性总体上表现为"知识功能"动机、"奖励最大化"动机、"最小化惩罚"动机、"自尊"动机和"自我实现"动机逐步递减趋势;4类不同的旅游真实性与5类不同类型的旅游动机之间的相关性也表现出各自不同的特点。从理论上丰富了国内有关旅游真实性实证定量研究的成果,从实践上对现实的旅游市场研究和基于旅游者的规划活动极具应用价值。

On the basis of tourism authenticity theory and field investigation and analysis of Lijiang ancient city,the paper had explored tourists＇ authenticity,and further revealed the inner relation between tourism authenticity and tourism motivation of ancient cultural cities.It was found that ancient cultural cities generally had the highest objective authenticity,followed by existential,constructive and post-modern authenticity.As for tourism motivation,motivation of knowledge function,of reward maximization,of punishment minimization,of self-esteem and of self-fulfillment presented to diminish progressively.Relationships between four types of tourism authenticity and five types of tourism motivations also varied from each other.It had enriched empirical quantitative research results of domestic tourism authenticity in theory,and provided application value for research on realistic tourism market and planning activity based on tourists in practice.