4Alperl, J. I. and M. I. Alpert(1989), "Background Music as an Influence in Consumer Mood and Advertising Responses,"Advances in Consumer Research, 16, 485-491.
5Baker, J., A. Parasuraman, D. Grewal, and G.B. Voss(2002), "The Influence of MuhipIe Store Environment cues on Perceived Merchandise Value and Patronage Intentions," Journal of Marketing, 66(April), 120-141.
6Caldwell, C. and S. A. Hibbert(2002), "The Influence of Music Tempo and Musical Preference on Restaurant Patrons'Behavior," Psychology and Marketing, 19(11), 895-917.
7Chebat, Jean-Charles, C.G. Chebat and D. Valiant(2001),"Environmental Background Music and In-Store Selling," Journal of Business Research, 54(2), 115-124.
8Dube, L., Jean-Charles Chebat and S.Morin(1995)."The Effects of Background Music on Consumers'Desire to Affiliate in Buyer-Seller Interactions,"Psychology and Marketing,12(4),35-319.
9Hahn, Minhi and Insuk Hwang(1999), "Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource Matching Perspective," Psychology and Marketing, 16(8), 659-676.
10Kellaris, J.J. ,A.D. Cox, and D. Cox(1993), "The Effect of Background Music on Ad Processing: A Contingency Explanation,"Journal of Markeing, 57(4), 114-125.