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探析广告音乐对品牌传播的影响 被引量:6

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摘要 本文通过对受众及音乐本身两个方面的剖析,总结出广告音乐对品牌传播起到了不可估量的作用。文章层层深入地分析了广告中运用特定的音乐作品在品牌塑造过程中所起的作用,肯定了广告音乐在品牌传播中对品牌感知、品牌个性、品牌文化附加值方面的重要作用。
作者 刘书茵
出处 《新闻传播》 2011年第6期186-186,共1页 Journalism Communication
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二级参考文献17

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