深圳客家旅游资源开发研究

Shenzhen Hakka tourism resource development research

深圳的文化具有多样性特征,客家文化作为一种独特的文化已成为深圳文化的一个重要组成部分,可以通过有效的开发和保护成为深圳旅游的另一个亮点。本文利用文献法、访谈法以及实地观察法,对深圳客家旅游资源的分布、开发现状、开发条件进行了分析;在此基础之上,从空间布局、产品开发、营销策略三个方面对深圳客家旅游资源开发进行了系统研究,从而为深圳客家旅游资源的开发提供借鉴和参考。

Shenzhen is a city with diverse culture.Hakka culture is one of the most significant components of Shenzhen culture,which can be a light spot of Shenzhen tourism by effective development and well protection.Based on literature review,interview approach and field survey,this article performed an analysis on the space distribution,current status and development condition of Hakka culture resources in Shenzhen.And then,the author made a systematic research from the aspects of spatial layout,products design and marketing strategy,in an effort to provide guidance to the development of Hakka tourism in Shenzhen.