基于华商网络的出境游促进模式构建研究

Research of outbound tourism promoting mode construction basing on Chinese business network

出境游的重要性日益显现,而华商网络对于我国出境游发展有显然的促进作用。本文探讨了基于华商网络的出境游促进模式,分析了其存在的基础、动力和遭遇的障碍,提出了对应的调控措施。期望通过与华商网络的深入合作,促进我国出境游的健康发展。

The importance of Overseas Chinese Merch-ants Networks in promoting Outbound Tourism development is daily increasing.This paper discussed Outbound Tourism Promotion Model based on Overseas Chinese Merchants Networks.After analyzing the basis of the existence,power and the obstacles,we proposed the potential corresponding regulating and control measures.We concluded that through in-depth cooperation with Overseas Chinese Merchants Networks,it is helpful to promote the healthy development of China＇s Outbound Tourism.