宁夏枸杞产业一体化发展存在的问题及对策

The problems and countermeasuresof Lycium barbarum L. industrial integration in Ningxia

在对宁夏枸杞产业发展现状进行分析的基础上,分析了宁夏枸杞产业一体化发展中存在的问题.以龙头企业为抓手,延伸枸杞产业链条;多层次、全方位地加强枸杞原料生产及基地建设,与枸杞深加工企业的要求相适应;依托宁夏枸杞的原产地优势,抓品牌建设和宣传,努力形成完善的营销渠道和营销网络等,提出了枸杞产业一体化的路径,以期对宁夏枸杞产业一体化发展有所裨益.

Based on the analyses of present situation of the development of Lycium barbarum in Ningxia industry,the problems existing in development of integration are analyzed.A way is proposed to promote Lycium barbarum industry integration and benefit to its development,such as that,to extend Lycium barbarum industry chain with leading enterprise as key,to strengthen Lycium barbarum raw material production and base construction with multi-level comprehensive ways to meet deep processing requirements of Lycium barbarum enterprise,to implement brand construction and propaganda on the base of Lycium barbarum origin advantages,try to form the perfect marketing channels and marketing network,and more.