期刊文献+

关于增强高校校报构建和谐校园的舆论引导力研究

The study on strengthening the power of university newspapers' guidance on public opinion in building harmonious campus
下载PDF
导出
摘要 构建和谐校园是落实科学发展观、教育事业全面协调发展的客观需要,是高校改革发展稳定大局中的一项重要战略任务。因此,增强高校校报构建和谐校园的舆论引导力具有重要意义。对此,笔者提出增强高校校报构建和谐校园的舆论引导力的对策:坚持办报方向,在把握正确舆论导向的同时强化受众意识;整合校内媒体资源,搞好校报深度报道;革新校报版面,探索受众喜闻乐见的传播形式。 Building a harmonious campus is the need of implementing the scientific outlook of development, ensuring the comprehensive and coordinated development of education as well as the universities' important strategic task of the reform, development and stability. Therefore, strengthening university newspapers' guide a- bout public opinion in building harmonious campus is important. For this reason, the author puts forward some measures to enhance the university newspapers' guiding role in building harmonious campus:Sticking to the running direction of the newspaper to strengthen the target readers' consciousness while maintaining the right media guidance;integrating the campus media resources to give in-depth stories;innovating the layout of the newspaper and exploring the popular spread forms of the newspaper.
作者 刘嘉任
出处 《吉林化工学院学报》 CAS 2011年第10期100-103,共4页 Journal of Jilin Institute of Chemical Technology
关键词 高校校报 和谐校园 舆论引导 university newspaper harmonious campus public opinion guide
  • 引文网络
  • 相关文献

参考文献5

  • 1韩运荣,喻国明.舆论学原理方法与运用[M].北京:中国传媒大学出版社,2005.
  • 2张波.高校校报关于构建和谐校园的舆论引导研究-以《四川文理学院报》为例[D].重庆:西南大学,2009.
  • 3胡锦涛.在人民日报考察工作时的讲话[J].人民日报,2008.
  • 4李良荣.新闻学概论[M].上海:复旦大学出版社,1985..
  • 5马里奥·加西亚.当代报纸设计[M].Prentice-Hall公司,1981.

共引文献5

相关主题

;
使用帮助 返回顶部