摘要
构建和谐校园是落实科学发展观、教育事业全面协调发展的客观需要,是高校改革发展稳定大局中的一项重要战略任务。因此,增强高校校报构建和谐校园的舆论引导力具有重要意义。对此,笔者提出增强高校校报构建和谐校园的舆论引导力的对策:坚持办报方向,在把握正确舆论导向的同时强化受众意识;整合校内媒体资源,搞好校报深度报道;革新校报版面,探索受众喜闻乐见的传播形式。
Building a harmonious campus is the need of implementing the scientific outlook of development, ensuring the comprehensive and coordinated development of education as well as the universities' important strategic task of the reform, development and stability. Therefore, strengthening university newspapers' guide a- bout public opinion in building harmonious campus is important. For this reason, the author puts forward some measures to enhance the university newspapers' guiding role in building harmonious campus:Sticking to the running direction of the newspaper to strengthen the target readers' consciousness while maintaining the right media guidance;integrating the campus media resources to give in-depth stories;innovating the layout of the newspaper and exploring the popular spread forms of the newspaper.
出处
《吉林化工学院学报》
CAS
2011年第10期100-103,共4页
Journal of Jilin Institute of Chemical Technology
关键词
高校校报
和谐校园
舆论引导
university newspaper
harmonious campus
public opinion guide