期刊文献+

转型期汽车技术类期刊生存与发展的策略研究

Research of the Strategy of the Survival and Development of Automotive Engineering Journal in the Transition Period
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摘要 社会经济转型导致汽车技术类期刊生存与发展的不适应。针对目前文献研究的"空白",分析影响汽车技术类期刊"生态系统"的外源性因素和内源性因素,研究转型期变化环境下的发展机遇,总结和探索汽车技术类期刊生存与发展的适应机制和运行策略。 Transition of social and economy model and development of automotive engineering journal. Aiming caused the maladjustment of the survival at the blankness of this kind of research at present, the internal and external factors that influence the ecosystem of the automotive engineering journal are analyzed, the development opportunity in the transition period under the changing circumstance is researched, and the adaptation mechanism and operation strategy of the survival and development of automotive engineering journal is summarized and explored.
出处 《上海汽车》 2011年第10期36-38,共3页 Shanghai Auto
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