从瑞丽女性网看期刊网站内容建设

On Magazine Website Content Construction

以瑞丽女性网的内容建设为例,探讨其在网站内容建设上的经验。一是在静态内容建设上,要围绕受众关心的内容开设频道,同时避免与纸质内容重叠,二是在动态内容建设上,要利用互联网的特性,使受众成为参与者。当然,瑞丽女性网也有一些不足之处,尤其是在网络赢利内容建设上,还需要进一步挖掘受众的需求,大力发展网络增值服务。

This paper takes www.rayli.com.cn for example to discuss its experiences of website content construction.First,on the static content,website should focus on the content which can attract audience while avoiding repetition with paper content.Second,as for the dynamic content,website should make audience become participants.Of course,rayli website does also have some deficiencies.It should satisfy audiences＇ needs better as well as develop network value-added services.