江苏沿海地区特色产业的区域品牌建设研究--以“中国东台发绣艺术之乡”为例

发绣艺术是江苏省盐城市东台县历史传承下来的非物质文化遗产,是一门手工技艺。本文在对东台发绣产业集群发展进行现状分析基础上,阐述了构建"中国东台发绣艺术之乡"区域品牌的必要性,探讨了"中国东台发绣艺术之乡"构建区域品牌的主体及发展机制,提出了"中国东台发绣艺术之乡"建设区域品牌的路径,并建议政府、协会、企业共同推动区域品牌建设。

Hair-embroidery skill is nonmaterial culture heritage passed down in Dongtai county,Yancheng city,Jiangsu province,and is a craftsmanship.Based on the analysis on the existing situation of industrial cluster of Dongtai hair-embroidery industry,this paper explores the necessity for building regional brand ＂China Dongtai Hair-Embroidery Skill Capital＂and then put forward the paths to build regional brand ＂China Dongtai Hair-Embroidery Skill Capital＂,and proposes to jointly promote the regional brand construction by the governments,the associations,and the enterprises.