日本体育振兴彩票的会员制营销分析

An analysis of Affiliate Marketing of Japanese sports lottery

分析了日本体育振兴彩票的会员制营销策略,结果证明日本体育振兴彩票推行的会员制营销策略是成功的,会员制营销适用于体育彩票的营销。为了提高中国体育彩票市场竞争力和促进中国体育彩票的健康发展,建议中国体育彩票采用会员制营销策略。

Affiliate marketing strategy carried out to market sports lottery in Japan was analyzed in this article.The results prove that affiliate marketing strategy has succeeded in Japan and that affiliate marketing is applicable to sport lottery marketing.In order to improve competitiveness and the healthy development of the Chinese sports lottery,the present paper suggests that affiliate marketing strategy can be adapted to marketing Chinese sports lottery.