我国农业电子商务模式研究——基于商务主体主导与匹配的视角

Agricultural Commerce Model based on the Perspective of Business Subject-led and Matching in China

农业电子商务的发展是我国电子商务体系中的薄弱环节,对我国农业产业化的形成与农业现代化的开发没有产生应有的激励功能。农业电子商务模式的改进是提高农业电子商务运营绩效的最直接的方式。我国农业电子商务模式的研究存在着一定的滞后性,未能为农业电子商务实践提供积极的指导。基于商务主体主导性的视角与商务主体匹配性的视角,并结合于我国农业电子商务的运作环境,农业电子商务模式的类型、交易特征、发展路径、应用策略、及政府职能的分析对我国农业电子商务实践的发展存在着现实性的理论借鉴与指导作用。

The agricultural e-commerce development is the weak link in our e-commerce system,and did not produce an incentive function on the formation of agriculture industrialization and agricultural modernization.The improvement of agricultural e-commerce model is the most direct way of improving the operation performance of agricultural e-commerce.The research of agricultural e-commerce model is a certain lag,and is unable to provide positive guidance for agricultural e-commerce practice.The analysis of business type,transaction characteristics,development path,application strategy and government function may have real theoretical reference and guidance based the perspective of business subject dominant and matching,combined with the operation environment of agriculture e-commerce.