摘要
诠释了保健酒的含义并作消费者分析和营销策略分析,以便为保健酒企业的经营活动提供指导。
The definition of Health Wine is discussed,then the customers and marketing strategy are analyzed to give some suggestions on guiding the operations of health wine enterprises.
出处
《兰州石化职业技术学院学报》
2011年第3期44-45,共2页
Journal of Lanzhou Petrochemical Polytechnic
关键词
保健酒
消费者
品牌
营销
health wine
customers
brand
marketing
