冲动购买行为研究动态探析

Dynamic analysis of impulse buying behaviors

在后工业时代背景下,冲动购买行为已经成为一种普遍现象。自20世纪50年代至今,对冲动购买行为的研究已有将近60年的历史。虽然学者在冲动购买的研究上己取得了丰富研究成果,但是目前鲜有文献对冲动购买行为的研究动态进行分析。系统梳理了冲动购买行为的概念、影响因素、作用机制模型和研究的最新进展,比较完整的呈现了现代冲动购买行为的研究动态,为后续学者奠定了研究基础。

In the context of post - industrial era, impulse buying behaviors have become a universal phenomenon. Since the 1950s, the research on impulse buying behaviors has been carried out for nearly 60 years. Although scholars have made a wealth of research results in the study of impulse buying, there are few articles on the dynamic analysis of impulse buying behaviors at present. This paper systematically outlines the concept of impulse buying behaviors, its influencing factors, its mechanism models and the newest research progress, and more completely presents the dynamic analysis of modern impulse buying behaviors, which lays the basis for subsequent scholars＇ research.