农村墙体广告发展现状调查与分析——以湖北省孝感市三汊镇为例

Investigation and Analysis of the Rural Wall Advertising Development:Taking Sancha Town of Xiaogan City as an Example

随着市场经济的发展,企业间竞争的加剧和各种媒介的充分发展,墙体广告在商业方面越来越成为企业开拓农村市场强有力的武器,在各类产品争夺城乡市场的战役中,发挥着重要的作用。在这个过程中,农村墙体广告也得到了充分发展。通过对孝感市三汊镇展开的实地调查,本文统计并分析了农村墙体广告的总量、行业分布、广告效果,探讨了农村墙体广告目前的主要存在形式、主要作用与意义以及存在的主要问题,同时,针对农村墙体广告目前存在的问题提出了相应的解决对策。旨在为企业营销策略提供参考,推动墙体广告更有序更稳定地发展。

With the development of market economy, the increasing competition between enterprises and the full development of various media, wall advertising has gradually become a powerful weapon for developing rural market in business. It is playing an important role in the battle of all kinds of products for rural market. Meanwhile, rural wall advertising itself also grows and develops to the extreme. By means of survey, this thesis analyses the rural wall ads＇ total quantity, distribution of industry, advertising effectiveness, its main existing forms and problems, etc. Meanwhile, the author puts forward corresponding solutions to the problems in rural wall advertising with a view to providing some marketing strategies and promoting its more orderly and stable development.