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我国化妆品网购商城的直复营销策略分析

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摘要 为了适应产品营销的网络化趋势,传统的企业必须重新考虑并发挥自己的商业潜力,以网络营销为武器,获得竞争优势。从直复营销和网上商城B2C理论出发,化妆品行业网络营销应通过CPS联盟计划吸引首批用户,使得单次交易成本降低;强化数据库营销,个性化商品的引导和推荐;制定合理有效的搜索引擎营销计划。
作者 刘桓
出处 《黑龙江对外经贸》 2011年第9期55-56,共2页 Heilongjiang Foreign Economic Relations and Trade
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