城市会展业发展中的政府角色探析

Government's Role in the Development of Urban Convention and Exposition Industry

发展良好的城市会展业是带动城市经济发展的新的增长点,有助于提高城市的知名度。城市政府在会展业的推进发展中起着重要的作用,同时也承担着重要的责任。针对当前城市政府在会展业发展中存在的政企不分、协调性差、监管乏力以及服务缺失等问题,政府应准确定位其自身角色,扮演好本地会展业发展的定位者、规划者、环境塑造者、品牌建设扶持者、协调者、服务者、监管的规制者和专业人才培育者等角色。

Urban convention and exposition industry will promote urban economic development and improve the fame of city. Municipal government plays an important role in pushing forward the development of convention and exposition industry, and undertakes important responsibility at the same time. At present, there exist some problems in municipal government＇ s management mode of convention and exposition industry such as indistinetion between government＇ s role and enterprise＇ s role, poor coordination, weak supervision and lack of service. In view of the existing problems, munici- pal government should orientate its role accurately and play the following roles such as guider of development orientation, development planner, architect of development environment, brand supporter, coordinator, server and regulator, and trainer of professional talents in local convention and exposition industry.