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区域优势体育产业选择的基本依据——基于因子分析法的体育产业发展条件研究 被引量:8

Fundamental basis for selecting regional advantageous sports industry——Based on influential factors of different types of sports industry
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摘要 体育产业发展的区域化特征提出区域优势体育产业研究的必要性。首先提出研究假设———不同类型体育产业发展的主要影响因素存在差异。运用文献资料法、专家访谈法、问卷调查法、数理统计法等检验研究假设。结果表明假设成立,不同类型体育产业的主要影响因素存在差异,差异正是区域选择优势体育产业的基本依据。在此基础上,提出不同区域应因时、因地制宜地选择优势体育产业,由此实现我国体育产业的非均衡协调发展。 The regionalization characteristics of sports industry proposes necessity to study on regional advantageous sports industry. First, hypothesis is proposed that main factors affecting different types of sports industry are different. Then, the hypothesis is analyzed with the methods of literature review, expert interviews, questionnaires and mathematical statistics etc. and it is proved to be right. Furthermore, the author puts forward that the main factors affecting each sports industry are the fundamental basis to select regional advantageous sports industry. Different regions should select advantageous sports industry based on local conditions to achieve unbalanced and coordinated development of sports industry in China.
作者 王艳 张贵敏
出处 《山东体育学院学报》 CSSCI 北大核心 2011年第9期11-14,共4页 Journal of Shandong Sport University
基金 2011年度国家体育总局体育哲学社会科学研究项目(项目编号:1665SS11073)
关键词 区域 优势体育产业 影响因素 region advantageous sports industry influential factors
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  • 1中国社会科学院经济研究所.现代经济辞典[M].南京:江苏人民出版社,2005.
  • 2Pitts, B.G. Industry segmentation theory and the sport indus- try : developing a sport industry segment model [ J ]. Sport Marketing Quarterly,Mar 1994,Vol. 3 Issue 1:15 -24.
  • 3Cheri L. Bradish, Julie A. Stevens, Anna H. Lathrop. Na- tional Versus Regional Sports Marketing:An Interpretation of"Think Globally, Act Locally" [ J ]. International Journal of Sports Market- ing & Sponsorship, September/October 2003:209 - 227.

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