5Biel, A.L.Converting Images into Equity,in Brand Equity and Advertising: Advertising's Role in Building Strong Brands, Aaker, D.A. and A.L. Biel, eds., Iowa City: Lawrence Er- baum Associates, Inc, 1993.
6Blackett, T.Researching Brand Names, Marketing Intelli- gence and Planning, 1988(3).
7Blackston, M.Observations: Building Brand Equity by Man- aging the Brand's Relationships [J].Journal of Advertising Research, 1992(5/6).
8Blackston, M. Beyond Brand Personality: Building Brand Relationships, in Brand Equity and Advertising's Role in Building Strong Brands, in Aaker, D.A. and A.L. Biel, Hills- dale, NJ: Erlbaum, 1993.
9Bloch P. H. & Richins M. L.A Theoretical Model for the Study of Product Importance Perceptions [J].Journal of Marketing, 1983(47).
10Boyd, H.W., Walker, O.C. and J.C. Larreche, Mar- keting Management: A Strategic Approach with a Global Ori- entation, Richard D. Irwin Inc,1995.
