摘要
网络购物的信任文化不是一个静态的现象,而是一个动态的过程。已经存在的信任文化或不信任文化通过网络购物的积极或消极经验,产生增强的信任文化或不信任文化,形成新的网购信任文化背景,辐射至更大范围内的潜在网购用户,使网络购物的信任文化产生自我增强效应。
The trust culture in online shopping is not static but dynamic. The existing trust or unbelief culture, through positive or negative experiences of online shopping, develops into strengthened trust or unbelief culture. The newly formed cultural background of online shopping will influence potential online purchasers in a larger scale, and make trust culture of online shopping produce self- reinforcing effect.
出处
《山西青年管理干部学院学报》
2011年第3期82-86,共5页
Journal of Shanxi College For Youth Administrators
