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李国庆 我的愤斗

Dangdang CEO Li Guoqing’s Struggle to Success
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摘要 “我真是很孤独的。”李国庆说。 了解他的人,羡慕他有讲真话的底气和本领,但也会暗地里骂他臭显摆;讨厌他的人认为他哗众取宠,像马戏团里的小丑。也有人说,李国庆就是企业家里的农民。“有的时候,别人会把我们两个人放在一块去骂。真轴啊,农民。”光线传媒总裁王长田说,“论直率和说话的冲劲儿,他比我走得更远。” Dangdang CEO Li Guoqing is a controversial person. Some people admire him for his courage to tell the truth, but may also secretly criticize him as a liker for show-off. Some people consider him as ballyhooed as a clown in the circus. Some say Li is a farmer among enterprises. Regardless of all the comments, a fact remains true: Li Guoqing gets much less trust than Yu Yu his wife does in the board of directors. Dangdang is a guinea pig for Li Guoqing. Li wants to figure out whether a regular tax-paying company is able to survive, develop and flourish in society. The company is not his son, but he is rough on it like an old-fashioned Shaikh. Li demands that Dangdang should be like a whiz kid: low price should not be achieved by sacrifice of quality; great emphasis is placed on the customer experience.
出处 《中国市场》 2011年第38期24-29,共6页 China Market
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