摘要
台湾的特色饮品“珍珠奶茶”,在大陆可谓是家喻户晓。珍珠奶茶具有奶茶的香浓口感和粉圆的嚼劲,一经推出,很快就受到台湾民众的欢迎,并迅速风靡了整个中国,各式各样的珍珠奶茶店也纷纷出现在人们的视野里。在这些店中,仙踪林茶坊凭借着其产品优质的口味和独特的装饰风格,成为很多朋友喝珍珠奶茶的首选去处,这也使得仙踪林的创始人吴伯超颇为自豪。
The pearl milk tea, originally a special drink in Taiwan Province, enjoys wide popularity in the Chinese mainland. The sweet-scented pearl milk tea was loved by the Taiwan Residents the time it first appeared in the market and was then soon welcomed across China. RBT outshines among the pearl milk tea shops that scatter all over China for the wonderful tea taste and unique decorative style. For many people who would like to have a cup of pearl milk tea, RBT is the first choice. RBT was established with a rabbit logo in 1994 by Wu Bochao, a Taiwan Residents businessman. Currently, it is the world’s largest brand for iced black tea and the largest international franchising business brand created by the Chinese people. RBT has been called China’s excellent franchised brand for many years. Wu Bochao has created the RBT legend with his perseverance and wisdom. But Wu cherishes a greater dream. He hopes that RBT will create a globally-recognized tea culture or lifestyle, just as the way Starbucks does with coffee.
出处
《中国市场》
2011年第38期44-45,7,共2页
China Market