宁海县域节庆经济发展实务探讨

Discussion on the Practice of Festival Celebration Economy in Ninghai County

利用节庆资源,举办节庆活动,打造节庆品牌,拉动区域经济发展,越来越多地成为一些地方政府的重要举措,为此,节庆活动在各地悄然兴起。文章从节庆的含义和特征入手,辩证地分析宁海县发展节庆经济的优势条件和存在的不足,然后提出优化整合节庆资源,提升宁海县域节庆经济发展水平的若干对策和建议。

Exploring the festival celebration resources,holding festival celebration activities,building festival celebration brands,and promoting regional economical developments,have increasingly become important measures of some local governments.Therefore,festival celebration activities emerged quietly in different regions.The article,starting from the significance and characteristics of the festival celebration,analyzes the strengths and weaknesses of developing festival celebration economy in Ninghai County,and then proposes some measures and the suggestions of optimizing festival celebration resources and promoting the level of its festival-celebration economy.