乡村民俗旅游社区居民旅游感知调查分析——以宝鸡市金台区胜利村北坡农家乐社区为例

Research on residents' perceptions of tourism impact on rural folk tourism community—A case of Beipo agritainment community in Baoji

目的以宝鸡市金台区胜利村北坡农家乐社区为例,研究乡村民俗旅游社区居民旅游感知,揭示居民旅游感知规律,为当地旅游发展提供借鉴。方法通过实地问卷调查和居民访谈来取得资料,利用SPSS软件分析。结果通过分析发现,乡村民俗旅游发展目前带给社区居民的经济利益是有限的,居民对社区环境变化态度积极,对社会-文化感知态度是多元化的。结论乡村民俗旅游发展会对社区居民产生全面影响,居民旅游感知是多重因素综合作用的结果。旅游管理者、开发者及研究者应该对旅游感知高度重视。北坡农家乐社区旅游发展处于初期阶段,政府应进一步加强对其管理、支持和引导。

Aim To investigate perception of tourism impact from the residents in agritainment community,reveal the law of residents’ perception of tourism impact and provide reference for local tourism by taking Beipo agritainment Community in Shengli Village,Jintai District,Baoji as an example.Methods The study material is got through site questionnaire and interviews with residents,and the data is analyzed by SPSS.Results It is found through the analysis that it is limited that the development of country folk tourism brings economic benefit to the community residents at present,the residents have positive attitude towards the change of their community environment,so the residents have diverse perception of social-culture.Conclusion The development of rural folk tourism produces full effect on community residents,and the residents’ perception of tourism impact results from the integrated effects of multiple factors,so tour managers,developers and researchers shall pay high attention to perception of tourism impact,and Governments of all levels shall enhance administration,support and guidance to agritainment tourism because the development of Beipo agritainment tourism is still at its early stage.