摘要
本文通过对红塔集团的形象广告片分析，揭示了商业广告利用符号的多重意指来向受众灌输企业所推崇的价值观，进而提升企业品牌的认知度和美誉度的一般规律。
This article through to the Hongta group＇s image advertisement analysis, reveals the commercial advertising the use of symbols to multiple means audience instilling corporate highly values, and enhance brand awareness and reputation of the common law.
关键词
形象广告
视觉修辞
隐性说服
Image advertising
Visual rhetoric
Implicit persuasion
