攀钢镀锌产品差异化定价策略的研究

THE DIFFERENTIAL PRICING STRATEGY OF PANZHIHUA LRON AND STEELGALVANIZED PRODUCTS

本文主要阐述了镀锌板的分类、国内主要镀锌产线、攀钢镀锌产线的市场定位,深入分析全球金融危机对镀锌市场竞争格局的影响以及攀钢镀锌产线产能的变化,通过家电镀锌厚度销售价格级差和成本级差对比、家电镀锌与热轧普碳效益对比,提出了镀锌产品差异化定价的策略。

This paper describes the classification of galvanized sheet, galvanized major domestic production line, market position of Panzhihua Iron and Steel galvanized production line, and analyzes the global financial crisis on market competition of galvanized production in-depth and its line capacity changes of Panzhihua Iron and Steel. By contrast the thickness Sales price differential of household appliances galvanized production and the cost differential, and by contrast economic benefits between the galvanized production and the hot-rolled galvanized Carbon production, the auther proposes the differential pricing strategy of Panzhihua Iron and steel galvanized products.