基于话语分析与公共治理视角的新媒体事件话语生产类型及叙事模式

Discourse type and narrative model of new media events based on the typology analysis and public governance

以逻辑分析和框架描述的"类型—权力"分析视角为研究工具,即"类型学社会话语"分析法,分析新媒体事件的"类型箩筐"及其"话语场域",将新媒体事件归纳为4类话语:国家(民族)话语、公共话语、民粹主义话语和文化话语,分别体现了官方意志—爱国主义、公民性力量、戏谑狂欢精神和文化建构逻辑,为日益频发的新媒体事件提供框架性的质性认知。分析认为,新媒体事件的话语生产方式代表了一种创新的媒介逻辑,这种新型逻辑推动着"媒体—公民—政府"三者的互动,重构着权力配置机制,一定程度上预示了公共治理路径的转型。

Based on the logic analysis and frame description, this paper analyzes the social function of new media events from the perspective of governance and public opinion. This paper tries to classify the new media events from the typology of social discourse analysis method. The new media events will be divided into four discourse categories ： that are state （national） discourse, public disourse, populism discourse and cultural discourse. They embody four different meanings namely, the official will-patriotism, the