“谷歌模式”冲击下的传统出版业创新策略

On Innovation Strategies for Traditional Publishing Industry under the Impact of "Google Model"

传统出版业在数字化的过程中,充当着内容提供商的角色,然而"谷歌模式"虽然不拥有"内容",但拥有捕捉内容的能力、技术和配套的商业模式,让传统出版业受到了前所未有的冲击。传统出版业必须要在创新中求得发展:从内容提供商转向全方位数字出版服务商,确立内容资源优势,实现产品创新和技术创新;加快推动数字化转型,制订行业统一的技术标准;把握数字出版版权,打造数字出版资源平台,成立第三方监管机构改变利润分配主导权。

Traditional publishing industry serves as a content provider in its process of digitalization.However,without any ＂content＂,＂Google Model＂ has got the capacity to capture the content,technology and the supporting business model,which has impacted the traditional publishing industry a lot.So traditional publishing industry must seek to develop by innovation： shifting from the content provider to a full digital service provider,achieving product and technological innovation with the advantage of content resources;accelerating the transition of digitalization and setting up the uniform technical standards;grasping the digital publishing rights to create digital resources publishing platform;setting up the third-party regulatory bodies to change the ownership of the profit distribution.