基于合作博弈下制造商主导的供应链定价决策研究

Supply Chain Pricing Decision Based on Manufacturer-driven Cooperative Game

利用博弈理论,针对制造商主导的供应链,通过建立博弈模型,探讨制造商与分销商的二级供应链的定价决策,即首先通过非合作博弈模型与合作博弈模型比较分析,找出合作博弈模型的缺陷,然后在合作博弈模型的基础上进行两方面的改进:通过设计一个利润分配因子确定定价范围,然后根据讨价还价能力确定最优定价,以及通过引入时间因素,与线性函数结合起来确定最优价格以及市场需求量。最后通过实例来进一步验证定价模型的可行性。

Using the framework of game theory, the paper aims at the manufacturer-driven supply chain and, through establishing a game model, studies the pricing decision for the secondary supply chain comprising the manufacturer and distributors. That is, through a comparative analysis of the non-cooperative game model and cooperative game model, the defects of the cooperative game model can be identified and improvements can thereupon be done in two aspects. The paper uses a profit distribution factor to determine the price range, and then follows the bargaining power to determine optimal pricing. Time factor is introduced as well, which is combined with the linear function to determine the optimal price and market demand. Finally, the paper uses an example to further validate the pricing model.