关于高等师范院校学生消费心理的实证研究——基于河北廊坊师范学院的调研

An Empirical Study on the Consumer Psychology of Normal College Students

目的:探析高等师范院校学生的消费心理现状,为高等师范院校学生树立科学的消费观提供理论参考和现实依据。方法:采用自编《高等师范院校学生消费心理调查问卷》对河北廊坊师范学院176名在校大学生进行问卷调查,并结合一定量的访谈。结果:高等师范院校学生的消费水平受性别、年级、生源地、专业等因素影响,出现两极分化的消费趋势,即男生的消费水平高于女生,高年级学生的消费水平高于低年级学生,城市家庭学生的消费水平高于农村家庭学生。结论:高等师范院校学生的消费心理现状应该予以关注,正确引导学生合理消费,树立科学的消费观。

Objective：through the analysis of normal college students＇ consumer psychological status to provide the theoretical and practical basis for them to form a scientific consumption view. Methods：use the consumer psychology questionnaire of normal college students to investigate 180 students in Langfang Normal College and conduct a certain amount of interviews. Results： the level of consumption of normal college students is affected by gender, grade and hometown and reflects polarized consumption trend. The level of consumption of boys is higher than that of girls,of seniors is higher than that of juniors,in the city is higher than that in the country. Conclusion： We must pay attention to the situation of normal college students,guide the students to form rational consumption and lead them to establish scientific views of consumption.