文化产业发展之路探源——略论明代中后期的图书业

Exploration into the source of the road of the cultural industry development:preliminary discussion about the book ind ustry in the middle and later Ming dynasty

文化产业并不完全是新生的事物。明代中后期就存在着以图书业为核心的比较繁荣的文化产业。明代中后期图书业发展的主要表现,是以营利为目的的书坊刻书业的繁盛。坊刻以市场为导向,从而生产图书产品,并在技术和运作上不断完善。明代中后期,书坊业已在无形中按照产业化的模式经营图书业,在很多方面都具有了今天所兴盛起来的文化产业的性质。

The cultural industry is not a new-born trade because in the middle and later Ming dynasty there existed such an industry that took the book industry as the core business.During that period,the book industry was characterized by the prosperity of the profit-making book-publishing workshops.The shops were market-oriented to make books,and their techniques and operation were improved.In the middle and later Ming dynasty,the book workshops were operated in the mode similar to industrialization,and the book industry had the nature of today＇s so-called ＂cultural industry＂ in many aspects.