谈中国白酒出口的障碍

Analysis of Obstacles to Export Chinese Liquor

白酒是我国的传统产品,但是长期以来出口量极少。探其原因,主要在于两大方面。我国酒类生产销售的大环境存在着无序、贸易壁垒等五个整体性障碍;白酒业自身也存在着原料与工艺的复杂、产品不合外国消费者饮用习尚等障碍问题。只有真正深入了解这些问题才能设计有效的排障措施,促进白酒长期畅销国外,真正使国酒飘香全球。

Liquor is a traditional product,but exports very little long.Searches its reason,mainly lies in two big aspects.Our country wines production sale macroenvironment has the disorder,the trade barrier and so on five integrity barrier;White wine business oneself also has raw material and the craft complex,the product does not gather the foreign consumer to drink barrier questions and so on the custom.Only really in-depth understanding of these issues in order to design effective troubleshooting measures promoting long-selling of liquor abroad,really make country liquor fragrance worldwide.