白酒品牌塑造与营销运营新策略的探讨

Discussion on Liquor Brand Building and New Strategy of Marketing Operations

酒类行业传统的分销模式由经销商制、买断制、贴牌制扩充到直营连锁制和经销商自产,表现出厂商对白酒运营方式积极探索,丰富了白酒运营的商业模式。白酒营销如何稳操胜卷应在强化渠道变革、转变渠道模式、规范战术标准、推动模式创新、提高品牌美誉度亲和力,和忠诚度才能为提高白酒价值的升华,扩大白酒渠道多元化发展铺平道路,借助资本影响力推动酿酒产业的结构性调查。

the traditional distribution model of liquor industry has expanded from dealer system,buyout system,original equipment system to the direct chain system and dealer＇s self-produced system,showing the active investigation of different management models and the enrichment of the business operation models made by the liquor manufacturers.A steady successful liquor sale depends on strengthening changes of sale methods and models,standardization of the strategy rules,promotion of the innovation models,and enhancement of the reputation,loyalty and affinity of the brand.Only by taking the above measures,the value of the liquor could be raised,the diversified development of liquor sale could be realized and the structural investigation of liquor industry with the capital influence could be promoted.