浅谈市场调查对企业营销工作的重要性

Talking about the Importance of Market Survey on Enterprise's Marketing Work

随着经济的不断发展,市场调查对企业发展的作用也越来越大。分析了市场调查行业的现状以及我国企业市场调查领域存在的问题,阐述了市场调查对营销管理的重要性,提出了大力开展企业市场调查的建议。

Along with the continuous development of economy, the influence of the market survey on enterprise development is more and more important. This paper analyzes the present situation of market survey industry and some problems existing in China＇s enterprise market survey field, expounds the importance of market survey on marketing management, and puts forward some suggestions on vigorously developing enterprise market survey.