滨海旅游地游客重游意愿的分异研究——以海南国际旅游岛为例被引量：14

A Study on the Differentiation of Tourist's Revisit Intention in Coastal Tourism Destination——Take Hainan for Example

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摘要重游意愿是实际重游行为最具预测力的指标,分析重游意愿的分异情况,兼具理论和实践价值。以海南国际旅游岛为研究对象,通过抽样调查的方法获得了基础数据,运用单样本T检验和单因素方差分析方法进行数据处理。研究结果显示:不同月收入、职业和家庭结构,不同旅游偏好,不同旅游行为特征人群在两年内的重游意愿存在分异情况。 Revisit intention is the most predictive indicator for actual behavior, h has both theoretical and practical value to analysis the differentiation of revisit intention. We take Hainan for a case study and get the basic data through sample survey method. By adopting ANOVA test and independent -sample T test,we find out that：there are do some differentiation among different categories of tourist. At last, some directions are proposed.

作者陈海波莫莉萍

机构地区湖南城市学院经济管理系湖南师范大学旅游学院

出处《哈尔滨商业大学学报（社会科学版）》 2011年第5期110-114,共5页 Journal of Harbin University of Commerce:Social Science Edition

基金教育部人文社科基金项目"重游现象及其形成机制研究"(09YJA790069)

关键词滨海旅游地游客重游意愿分异海南国际旅游岛 coastal tourism destination tourist revisit intention differentiation Hainan

分类号 F592 [经济管理—旅游管理]

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