摘要
网络共链分析与网络共词分析用于企业竞争情报分析的有效性已经得到证实。在上述研究基础之上,对基于网络关系整合的竞争情报分析方法进行实证研究。评价指标比较以及QAP分析结果表明,与基于单一关系的分析方法相比,基于网络关系整合的方法对企业间关系的揭示能力更好,不仅可以揭示出企业间的竞争关系,而且能发现产业或企业间的供给关系。
The validity of network co-link and network word co-occurrences on webpages for competitive intelligence analysis has been confirmed. A method of network integrated-relation based （IRB） competitive intelligence analysis is proposed and tested by empirical research. The results of evaluation index comparison and QAP analysis indicate that comparing with single relation based analysis, IRB competitive intelligence analysis is more capable of relation detection. Not only the competitive relation but also the supply relation among industries or enterprises can be identified.
出处
《图书情报工作》
CSSCI
北大核心
2011年第20期64-67,共4页
Library and Information Service
关键词
网络共链分析
网络共词分析
竞争情报
关系整合
network co-link analysis network word co-occurrence competitive intelligence integrated-relation
