市场变化格局下的旅游业态转型与创新

Operation Mode Transformation and Innovation of Tourism under the Market System's Change

在旅游业转型升级战略下,我国旅游产业的功能作用、形态特征、组织结构、发展模式等方面都面临深刻变革,其重要表现之一就是旅游业态创新。同时,随着旅游多样化和大众化时代的到来,我国旅游需求市场日益呈现出旅游意愿常态化、旅游动机多元化、旅游主体散客化、旅游需求细分化、旅游资讯技术化、旅游距离近程化的变化。旅游市场的变化为新业态的产生提供了重要条件,催生了集聚型、专业型、在线型、复合型、衍生型、准公共型等新型旅游业态;而新业态的不断发展也为旅游市场的繁荣注入了新的活力和动力。

Under the strategy of transformation and upgrading of tourism,our tourism is confronted with profound changes on its functions,characteristics,structure and developing mode,which affects tourism innovation most.Meanwhile,along with the diversity and popularity of tourism,our market is to present all kinds of variation,normalized desires,diverse motivations,individual subjects,sub-divisive demand,technical info,approximate distances.The change of tourism market provide an important condition for the generation of new operation models,and create a large number of new tourism operation models of Agglomeration types,professional-oriented types,Line-types,compound types,derived types,Quasi-public types and so on.Moreover,the continuous development of new tourism operation models also injects new vitality and motive force into prosperity of the tourism market.