消费者决策中的情境效应作用机制及其对支付意愿的影响探究被引量：5

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摘要本文探讨了消费者决策中的情境效应及其形成机理,研究结果表明,在选择集中某一特定诱引备择项的加入,会影响消费者对原有各备择项的相对偏好程度和属性评价,并增加了消费者对目标备择项的支付意愿。

作者张全成周庭锐吴秋琴

机构地区西南交通大学经济与管理学院中国人民大学商学院

出处《消费经济》 CSSCI 北大核心 2011年第5期74-77,28,共5页 Consumer Economics

基金国家自然科学基金项目(70972134)

关键词情境效应吸引效应支付意愿属性评价

参考文献16

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消费经济

2011年第5期

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