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国外对产品伤害危机的研究进展 被引量:3

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摘要 产品伤害危机对企业的经营活动和品牌形象及消费者行为产生深刻的负面影响。对国外相关文献梳理的结果表明,国外学者主要围绕产品伤害危机的影响、应对策略、市场修复策略和产品伤害危机处理的影响因素展开研究。通过对这些研究成果的概括和归纳,本文提出了今后的研究方向。
作者 徐小龙 苏勇
出处 《消费经济》 CSSCI 北大核心 2011年第5期90-93,F0003,共5页 Consumer Economics
基金 中国博士后科学基金资助项目(20110490649)
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参考文献23

  • 1Dawar, N. , Pillutla, Madan M. Impact of Product - harm Crisis on Brand Equity: The Moderating Role of Consumer Expectations [ J ]. Journal of Marketing Research, 2000, (5) :215 - 226.
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同被引文献29

  • 1周志民.品牌关系三维结构的实证研究[J].深圳大学学报(人文社会科学版),2004,21(5):66-70. 被引量:31
  • 2王晓玉,晁钢令,吴纪元.产品伤害危机及其处理过程对消费者考虑集的影响[J].管理世界,2006,22(5):86-95. 被引量:95
  • 3周志民,张晓生.消费价值三维驱动因素研究——以移动通信品牌为例[J].管理科学,2007,20(1):46-53. 被引量:4
  • 4Blackston,M.Observations:Building Equity by Managing the Brand's Relationships[J].Journal of AdvertisingResearch,2000,40(6):101-105.
  • 5Fournier,S.Consumers and Their Brands:Developing Relationship Theory in Consumer Research[J].Journalof Consumer Research,1998,24(4):343-373.
  • 6Huber,F.,Vollhardt,K.,Matthes,I.,Vogel,J.Brand Misconduct:Consequences on Consumer-Brand Rela-tionships[J].Journal of Business Research,2010,63(11):1113-1120.
  • 7Ma Baolong,Zhang Lin,Li Fei,Wang Gao.The Effects of Product-Harm Crisis on Brand Performance[J].In-ternational Journal of Market Research,2010,52(4):443-458.
  • 8Heerde,V.H.,Helsen,K.,Dekimpe,M.G.The Impact of a Product-Harm Crisis on Marketing Effectiveness[J].Marketing Science,2007,26(2):230-245.
  • 9Fajer,M.T.,Schouten,J.W.Breakdown and Dissolution of Person-Brand Relationships[J].Advances inConsumer Research,1995,22(1):663-667.
  • 10Jones,T.O.,Sasser,W.E.Why Satisfied Customers Defect[J].Harvard Business Review,1995,73(6):88-99.

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