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锚定效应对消费者决策的影响研究述评 被引量：8

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摘要 锚定效应是指在判断过程中,人们以最初的信息(数据或其他参数)为参照点来调整对事件的估计,致使最后的估计值趋向于开始的锚定值,并由此导致错误的决策。本文首先介绍了锚定效应这一广泛存在的独特现象以及主要的理论解释;然后着重探讨了锚定效应对消费者决策产生的影响;最后指出了当前研究局限并提出了未来的发展方向。
作者 李斌 徐富明 马红宇 王伟
机构地区 华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室
出处 《消费经济》 CSSCI 北大核心 2011年第5期94-96,F0003,共4页 Consumer Economics
关键词 锚定效应 消费者决策 锚定与调整 选择通达
分类号 F713.55 [经济管理—市场营销]
  • 相关文献

参考文献21

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二级参考文献37

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共引文献66

同被引文献106

  • 1郑立明.不确定情境中估计判断的锚定效应概述[J].现代管理科学,2013,1(12):47-49. 被引量：5
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  • 3陈俊,贺晓玲,张积家.反事实思维两大理论:范例说和目标-指向说[J].心理科学进展,2007,15(3):416-422. 被引量：31
  • 4孙彦,李纾,殷晓莉.决策与推理的双系统——启发式系统和分析系统[J].心理科学进展,2007,15(5):721-726. 被引量：147
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  • 10Epley, N. , & Gilovich T. (2004) . Are adjustments in-sufficient7 Personality arm Social Psychology Bul- letin, 30,447 - 460.

引证文献8

二级引证文献6

消费经济
2011年 第5期

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