邮政速递物流企业营销策略创新研究

Study on Marketing Strategy Innovation of Post EMS & Logistics Companies

在当前激烈的市场竞争环境下,如何通过有效的市场营销策略,将改制后的邮政速递物流企业的产品和服务为越来越多的客户所认可并长期使用,进而不断扩大邮政速递物流的市场占有份额,是摆在全体速递物流人面前的首要任务。文中结合速递物流企业改革发展实际,就专业化经营改革后邮政速递物流企业的营销策略创新问题进行简要论述。

In the environment of drastic market competition,it is the primary task for all people in express logistics that how to make the product and service of post EMS logistics company after system reform appreciated and long-term used by increasing customers,and furthermore expand the market share of post EMS logistics continuously by effective marketing strategy.The paper has carried out brief discussion on marketing strategy innovation problem of specialized operating the post EMS logistics company after reform according to the reform and development practice of express logistics companies.