当代中国体育文化输出状况和对策

Current Condition and Strategy of China Sports Culture Export in Modern Times

近年来,西方体育文化的输入给中国体育文化带来了巨大的挑战,中国体育文化受到了严重的冲击。从体育文化输出的概念、现状、输出的重要性着手,剖析了中国体育文化恰遇新世纪北京奥运会等难得的历史机遇,提出了通过大型体育赛事、体育交流、走出国门的体育明星、体育品牌、书籍、影像产品、网络等途径输出中国体育文化,最后提出了中西方体育文化将长期共存的全球体育文化发展趋势。

In recent years, the western sports culture import brought the huge challenge for China, the Chinese sports culture has been under the serious cultural impact, this paper,from the concept, current condition and im- portance of sports culture import, analyzes the historical opportune of China culture sports meet in the new century of Beijing Olympics, puts forward that we should export China sports culture through large - scale sports match, sports exchange, sports star, brand, books and video products towards to the world, and finally points out the long -term coexistence between China and western sports culture on global sports culture development.