生态农业旅游SWOT分析——以四川省南充市嘉陵区木老乡为例

SWOT Analysis of Agricultural Eco-tourism——Taking Mulao as the Case

以四川省南充市嘉陵区木老乡为研究对象,选用SWOT分析法,从优势、劣势、机遇、威胁等四个方面对生态农业旅游进行分析。研究结果表明,木老乡的生态农业旅游开发优势大于劣势,机遇多于威胁,适合进行开发;通过社区参与生态农业旅游,在"政府+社区"的共同努力下进行合理规划,发展有特色的"垂直生态景观模式;"进一步完善社区道路等基础设施建设,加大各级政府支持的力度,充分调动当地居民的积极性,突出本地生态农业旅游的特色,是实现该地区生态农业可持续发展的有效途径之一。

This paper is to analyze,taking Mulao（a township in Nanchong,Sichuan Province） as the case,the eco-agricultural tourism with SWOT method.The results show that,the tourism of this town is appropriate for further development,as its strength is more than its weakness,and its opportunities surpass its threats,but the followings should be taken into consideration,reasonable planning with the joint effort of the local government and the community,a unique mode of ＂vertical ecological landscape＂,further improving the infrastructure construction such as roads and bridges,increasing government＇s support,fully stimulating enthusiasm of local residents,and highlighting tourist characteristics of eco-agriculture.